Updated: Dec 29, 2021
I like to think of “branding” as your invisible storefront! It’s the first little glimpse inside of your business that the outside world gets to see. You have 7 seconds to make a good impression on a stranger. Your brand will instantly give them a peek at you and what they can expect from you and your business. You want to make sure you have your passion and heart linked to your marketing, content, and appearance for the world to see. Fonts, colors, and images can help you create a look and feel that not only catches people’s attention, but implies an air of professionalism. Finding a brand that speaks to you is intimidating at first, but don’t worry as I am here to help you find the brand that shows the world what you have to offer! It’s super easy to share your purpose and passion once you build your “storefront” with fonts, colors and graphics.
It establishes your business! The right brand identity can help the world instantly identify you and your business. This can also help you compete with those who offer similar services as your brand gets more recognition.
It shows your purpose to consumers: Your brand is important because it helps others see the value that your products or services can provide. For example, if your cleaning products company has the slogan: "Less time for cleanup, more time for fun," then you imply to consumers that your product line helps clean up messes fast so customers can do more of what they enjoy.
It increases company awareness: Having a strong and recognizable brand could potentially attract new customers.
It reminds existing customers of your products and services: Your brand can also help remind existing customers about what you have to offer. For example, if you own a pest control business, running advertisements or revamping your logo could remind previous customers that you provide organic pest control for their lawn.